Pop-Up Stores NewJeans in Seoul : Complete Guide
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Why are NewJeans Pop-Up Stores in Seoul a must?
Are you planning a trip to South Korea and are you a fan of K-pop? Then you can't miss NewJeans pop-up stores in Seoul ! These ephemeral boutiques are much more than just a place to shop; they're an experience in their own right. In this article, we'll explore what makes these pop-up stores so special and why they should be on your list of things to do in Seoul.
NewJeans: Who are they and why the Buzz?
NewJeans is a K-pop girl group that recently released their second EP, "Get Up (2023)". The group has also collaborated with digital platform IPX to create individual digital characters. These characters are inspired by their iconic mascot "Tokki" (which means rabbit in Korean). You may be asking yourself, "Why should I care about any of this?" Well, these characters are an integral part of the pop-up store experience. In fact, I can't wait to see them in Concert in South Korea but we're still waiting for a date...
New 2024: Newjeans How Sweet pop-up in Seoul
NewJeans' pop-up store, entitled "PLAY LINE FRIENDS with NewJeans", will be held from June 21 to July 10 in the basement 2 of Hyperground in Seoul's Shinsegae Centum City (신세계 센텀시티, 지하 2층 하이퍼그라운드). Here's what you can discover:
- Special collaboration This event is organized in collaboration with IPX (formerly Line Friends) and pop-up partner Popcentoy.
- Vintage Concept : The pop-up space adopts a vintage record store concept, with a dedicated photo zone, physical LPs and photo posters, allowing visitors to immerse themselves in a retro, analog atmosphere.
- Exclusive Products NewJeans' Bunini character will be available in a variety of products. Key items include plush and sound keychains, featuring the voices of the band members.
- Special Edition A special "NewJeans Collé" edition created by IPX combining the unique creativity of NewJeans will also be available.
- Unique Merchandising In addition to NewJeans photo cards and "How Sweet" themed clothing, visitors will be able to discover products such as t-shirts and smart tok phone accessories inspired by "The Powerpuff Girls", redesigned by IPX.
Come and enjoy a unique, immersive experience as you discover these exclusive products and immerse yourself in the retro world of NewJeans at the "PLAY LINE FRIENDS with NewJeans" pop-up store.
Products: Merchandising Madness
NewJeans pop-up stores aren't just places to buy albums and posters. You'll find a diverse range of merchandise, including everyday items like AirPod cases and baseball caps. There are also collectibles such as key rings, photo albums and plush toys. And guess what? These adorable little rabbits, known as "bunini", are everywhere!
The products available in these stores are not to be outdone. Items such as bunini key-rings and phone handles sold out in less than 20 minutes during the worldwide online pre-order phase. It's a testament to the passion that surrounds these charming creations.
Locations: Hongdae and Gangnam (2023)
NewJeans pop-up stores are currently located in Seoul's Hongdae and Gangnam districts, and each offers a unique experience that goes far beyond shopping. Hongdae, with its vibrant art scene and trendy cafés, offers a romantic, dreamy ambience inspired by the latest NewJeans EP. Imagine entering a world that resembles a music album, with photo zones and artistic displays inspired by NewJeans' visual concept, including their "Bunny Beach Bag" album package.
On the other hand, the LINE FRIENDS from Gangnam has been transformed into a veritable "Powerpuff Girls" paradise. The venue is adorned with a larger-than-life bunini statue and oversized balloons representing NewJeans' "Powerpuff Girls" interpretations. It's a veritable playground for photo opportunities, which fans enthusiastically share on social networks.
But that's not all! NewJeans members themselves made surprise appearances at both locations, creating an electrifying atmosphere that resonated throughout the city. Images of NewJeans members having fun in the stores LINE FRIENDS quickly went viral, amplifying the frenzy and attracting even more fans to these already bustling venues.
So, if you're wondering where to go first between Hongdae and Gangnam, why not do both? Each location offers a unique experience that will plunge you deeper into the world of NewJeans.
Former address of Newjeans pop-up store in Hongdae
South Korea Seoul Mapo-gu Donggyo-dong 160-5 1-2층
Open 11 a.m. to 10 p.m.
Address of the Newjeans pop-up store in Gangnam
South Korea Seoul Seocho-gu Gangnam-daero 437
Open from 12am to 11pm
Video of the Pop-Up store in Hongdae
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Future pop-ups in other countries?
If you can't make it to Seoul anytime soon, don't worry. There are plans to extend the pop-up store concept to other regions, including the USA, China, Japan and parts of Southeast Asia. So keep an eye out for future announcements!
FAQ
When did the NewJeans pop-up stores open in Seoul?
They opened on August 11, 2023.
What kind of products can I find in these pop-up stores?
You can find cases for AirPods, baseball caps, key chains, photo albums and plush toys.
Where are NewJeans pop-up stores located in Seoul?
They are located in the Hongdae and Gangnam districts.
Will there be other NewJeans pop-up stores in other countries?
Yes, there are plans to extend the concept to other regions, including the USA, China, Japan and parts of Southeast Asia.
What makes these pop-up stores so special?
They offer a unique experience that goes beyond simply buying products. You can immerse yourself in the world of NewJeans and even purchase exclusive merchandise.
NewJeans pop-up stores in Seoul offer a unique experience for fans and travelers alike. Whether you're a long-time fan or just discovering NewJeans, these ephemeral boutiques are a must on your trip to South Korea. So what are you waiting for? Plan your visit now!
